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How does the AI generate content?
How does the AI generate content?

In this article we explore how the AI generates the content you receive

Nick Duncan avatar
Written by Nick Duncan
Updated over a year ago

The content generated by ContentBot is synthesized from a large known dataset. The AI models that are used within ContentBot are called Generative Pre-trained Transformers (GPT).

In order to generate high-quality output, it is necessary to provide these models with high-quality input. Inputs will be transformed into data that the model can understand, allowing it to create original content which is highly relevant to the subject you are generating content for.

The datasets used to train the AI models should not be thought of as a table of content that is reused but instead can be considered a blueprint for how words and subjects relate to each other. This means our AI models understand subjects it has learnt about.

At no point does the AI model "scrape the web" or copy other articles - it pulls from its current understanding on that subject and forms its own words, creating unique content based on your inputs.

What AI models do you use?

We are currently using two AI models: OpenAI and other service providers.

OpenAI is a powerful GPT-3 model that is capable of producing amazing quality due to the fact that it has one of the largest datasets on the market. We use OpenAI for all short-form content, as well as most of our long-form content.

Other providers are used for some of our long-form content.

Our systems automatically use the best models for the given tool/task, ensuring that we provide the best quality output for your use case.

The AI created non-sensical content, what now?

Sometimes the AI comes back with weird and wonderful (and sometimes sardonic) results. If you run the tool again it normally comes back with a solid set of copy.

We have also developed quality assurance systems which will attempt to validate the quality of content before outputting it. If our system detects low-quality content, it will automatically regenerate the content.

However, sometimes it just doesn't know enough on a particular topic to create anything of value. If this happens, get in touch with us (using the chat icon) and let us know. We periodically train the AI to understand new topics and niches.

You may also want to take a look at our Content Quality Guide for more insight into improving your quality.

Is plagiarism something to worry about?

No. Although the AI may pull from a variety of content in your niche, it actually generates unique and original text based on what it understands of the topic you have selected.

With that being said, we also have a plagiarism checking tool within ContentBot that you can use to confirm the uniqueness of the content (we also recommend making use of any other plagiarism tool you have as these tools all scan the web at different intervals and some may have a more comprehensive database than the other for that specific content).

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